Monday 25 April 2016

Advertising Placement and Effectiveness: Mad Max Fury Road

Analysis of trailer. 






This comment seemed to really like the trailer as a whole, they expressed their excitement of the trailer, which would translate into Warner Bros doing a very good job in finding a balance in the amount of action and plot into a trailer. They did seem to pick up on one convention of the action genre as he commented on the weaponry. Whilst he criticized the the trailer for illustrating to many guns, he did provide some supporting ideas and stuck with similar themes with homemade weapons. 




This comment really seemed to enjoy the trailer, they liked the quick pace editing which meant that so much was happening, but still they enjoyed this factor. They didnt seem to find it difficult to keep up or be confused as the tempo of the trailer was very fast, instead they was able to enjoy all of the action in such a short space of time. Perhaps the very fact that George miller seemed to have a lot of freedom meant that the trailer could feayture some iconic scenes from the film but still posses the voiceover by max which is something not in the film itself.  




This persons comment seemed to be disengaged with the plot, the trailer does heavily feature the car chase scenes and whilst most action happens on the road, this person did pick up on the trailer perhaps revealing to much. Whilst the trailer can be watched and an audience can be excited overall by the action, looking closer the trailer does at times possess a lot of the main scenes from the film.







Similarly to the last comment this person also picked up on the plot line, as the trailer does feature scenes that were big parts of the film anyway. Perhaps if a films plot is basic then the trailer needs to feature the more subtle things with some key shots from the big scenes. In this instance this comment has showed that the trailer was very good but can see from the trailer that the film could be very basic.  







This person picked up on something different, The trailer was able to portray its high production value well and connote to the audience how much detail they put into the film, which has come across in the trailer as well. This comment was more tentative as a big budget may take over and the real crux of the film is not illustrated well. 







This comment really picked up on the casting of Mad max as Tom hardy, which of course this is the first Mad Max with out Mel Gibson. Of course this trailer does want to show Tom Hardy as often as possible as he is the new face of Max, It seems that perhaps the trailer illustrated Tom Hardy in the wrong way at times, as previously Max is 'CRAZY' but this person seems to think that Hardy is to restrained which wont make for a good film in the series. 








More conventions of the action genre, this comment really showed how Fury road is completely different tot he first but perhaps the fact that the trailer was all action allowed for the audience to really see it as a new movie rather then adding to the series. The trailer seemed to carry so much action that actually the audience was able to be more excited by this fresh take on the series rather then be anxious that it wont fit in any of the series. 





In contrast to the previous comment, this person seem to be the opposite, as they did think the previous films were better and this new one will spoil everything. The trailer seems a big source of controversy, some of the audience seem to love the fast paced tone, and the all action trailer leading to the film. But some of the audience seem more cautious that the trailer has revealed to much and actually this film has the potential to be nothing alike the series. 






This person was in awe of the trailer, they didn't comment on anything negative with the film. For this person the trailer was everything it needed to be, it was fast loud and action packed, which carried some really positive potential for the whole film to be just as good as its trailer. 






Similarly this comment also was really positive about the trailer and the potential for the film. They seemed to really find excitement in the trailer showing its detail and money whilst still portraying the films simplicity and raw action. 









This persons comment added another layer to the trailer. The voice over from Max accompanied with the pace whilst still illustrating the detail in the war boys as well as all of the flames and fighting allowed for a more thriller tone rather then all out action. The conventions seem to have been portrayed well as a second layer of mystery has been added to the trailer creating more excitement for the film.  





Upon watching the trailer, this person clearly felt that there would be too many special effects and that would over power the film, of course the film was not heavy in CGI. It seems that the trailer perhaps conveyed too much action at times, and maybe adding in more emotion may have improved it to become a more balanced trailer as opposed to to heavy on the action. 






I thought that this person seemed to really enjoy the trailer, whilst they didn't say anything negative or any specific positives. They did show hoe the trailer did have some plaudits and supporters. 





This person also enjoyed the trailer, they seemed to pick up the cars, convention of the trailer. Of course the cars are heavily used in the trailer through the fight scenes among other scenes, the detail though came from the restoration of the old cars into these weird, exciting, creative machines. 







This comment criticized Tom Hardy as according to this opinion they thought the trailer portrayed Max with little sense in what he is doing and perhaps a little to sane. Perhaps it would have been better to add in some shots of max looking his most insane which would really illustrate the character well especially when there is a casting change. 






This person also picked up on the casting change. They was interested to how well tom Hardy will portray Mad Max, of course the trailer made him the focus, as many of the shots with him in them he was in as much light as possible to put that emphasis on Tom Hardy. 







This comment seemed to really enjoy the trailer. There definatly seems to be a divide in opinion for this trailer. Some seem to love it and love this fresh take, but some seem to hate the trailer and hate the fact that Tom Hardy doesnt look insane enough. Perhaps though through the controversy of the trailer it brought the whole audience that followed the series and a new audience together to watch the film. 




Analysis of Poster. 







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